15 Steps to Create a Visual Identity that Inspires Trust & Professionalism

Branding for Beginners

Buy Now for 19.99$

What Will I Learn?

Create an appealing visual identity for your business or organization

Define exactly who your target audience is & create a brand that appeals to that audience

Get practical and learn from 4 case studies of (ethical) brands that are doing it right!

Choose the perfect colors, fonts & visuals for your brand

Build a consistent visual presence across different social media platforms

Get practical and learn from 4 case studies of (ethical) brands that are doing it right!

This course can help your company

Build a Consistent Visual Identity

that will :

✅ impress your customers,
✅ make you stand out from your competitors and
✅ make sure your brand is recognized and remembered.

Purchase Now for 19.99$Purchase Now for 19.99$

Section 1

Will answer the question: “Why do we need a visual identity?”

Section 2

Follow the 15 steps to improve your business’s visual identity

Section 3

I will show some good practices in terms of visual identity with real-life case studies

No Skills Required

All you need is a computer, a phone or a tablet to follow the course

Curriculum For This Course


► Influencing how the world perceives you (02:24) -Preview Lesson-

► Your visuals tell a story (02:09)

► Elements of the visual identity (06:59)

► Why do you need a visual identity? (04:38) -Preview Lesson-

► The benefits of a strong visual identity (03:04)

► 4 characteristics of a good Visual Identity (02:42)


► Before we jump into the 15 Steps (00:42) -Preview Lesson-
► Prerequisite 01: Define who your audience is (01:58)
► Prerequisite 02: Define your Unique Selling Proposition (02:03)
► Introduction to the 15 Steps (00:20)
► STEP 01: Visualize Your Brand Personality (01:51)
► STEP 02: Find your Emotions (02:11)
► STEP 03: Keep It Simple (03:04)
► STEP 04: Keep it Consistent (04:40)
► STEP 05: Make it Easy to Understand (01:31)
► STEP 06: Speak the right Language (02:06)
► STEP 07: Brand your Social Media(02:51) -Preview Lesson-
► STEP 08: Get a great logo (03:46) -Preview Lesson-
► STEP 09: Choose the right fonts (03:37)
► STEP 10: Pick your colors (02:23)
► STEP 11: Run the Black and White and Tiny Tests (02:29)
► STEP 12: Ask for a feedback (02:51)
► STEP 13: Create templates (04:42)
► STEP 14: Keep your brand style guide close by (03:25)
► STEP 15: Use Canva (05:26)


► Introduction to the Real Life Examples (00:41)
► Alaffia (08:57)
► Alter Eco Pacific (12:19)
► Pebble Child (11:52)
► Fair Trade Original (15:53)
About the teacher

Ronny Hermosa

Branding | Graphic Design | Canva

Working with entrepreneurs and businesses around the world for 7 years, Ronny developed a deep understanding of their needs and challenges. Today he wants to contribute to the success of these entrepreneurs, change makers and nonprofits by teaching them everything he knows about marketing.

His specialties are: social media marketing, visual marketing, video production, photography & storytelling.


RahishaBranding for Beginners

“The course was really insightful, made me realize that we were not paying much attention to aspects like visuals. Everything explained in easy and simple way!!! All in all a great course!!!!”

Carolina OliveiraBranding for Beginners

“Great course, very useful! Outline of the course is very good and gives space to understand and integrate the business elements that needs to be expressed trough the visual identity of a brand. I recommend it!”

Filippo MalvezziBranding for Beginners

“High-quality content, and great way to explain it all: not too quick, not too slow. Ronny managed to keep an eye on the general "umbrella subject" of business (without losing track tho!) Highly recommended!”

Elvyra SabaliauskieneBranding for Beginners

“For me, as beginner, it was qiute informative to start my eshop brand visualisation.”

Are you ready to build a brand that inspires trust and professionalism?

Enroll Now for only 19.99$