Have you been neglecting your B2B website?
Yes? Then it’s time you give it the attention it deserves!
While it’s no secret what a website is, what your website can do for you is a different matter altogether.
Many B2B businesses are still unaware of just what their B2B website can do for their business.
Your website is no longer just a place for your product catalog with a few images and descriptions. It has the potential to become a formidable marketing tool.
Yet, a study by clutch.co found that “As many as 29% of small businesses have not yet created a professional website.” (source)
Are you missing out on developing your B2B website into a powerful tool?
Don’t sweat it if you are! It’s never too late to start.
Here are 3 ways how a professional website can benefit your B2B business.
1. Improve Your Brand’s Visibility
Imagine the internet as a large phone book.
It contains the information of businesses from all around the world, each one of them is categorized according to the industry they belong to and the kind of product or service they offer.
How convenient for researchers!
But not having a website is akin to not having your number listed on the world’s most used phonebook.
How can researchers find something that is not there?
Your B2B website is your way into that phonebook. Setting up your site registers your business information onto the internet for all to find.
When you put in the work to optimize your website by placing relevant keywords, metadata, and creating valuable content, you increase the likelihood of potential prospects discovering your business.
So guess what happens when the next person searches for a product or service in your niche.
They find you.
It’s equivalent to having your information highlighted in the phone books.
Not only are you now listed in the world’s most used phonebook, but you have also put your B2B business in a better spot for it to be found.
2. Create a Positive First Impression
You are meeting a client for the first time, and you want to present yourself in the best way.
You put on your favorite shirt with your favorite tie, and you wear the best pair of pants you own. You get a clean shave, a haircut, and even polish your shoes!
After all, you know that first impressions are vital to making a deal.
It creates connection and trust with potential clients, and it sets the bedrock for business to happen.
That my friend goes the same for your B2B website.
These days, the first impression a client gets of your business is usually from your website.
According to a study done by Northumbria and Sheffield University, “The first impression users have of a website are as much as 94% design-related.” (Source)
“95% of users indicated that a positive user experience is the most important factor when they visit a website,” reported Econsultancy.
So dress to impress and leave no room for doubt. Design your website in a way that wins your researcher’s trust and heart!
3. Your Personal Sales Rep
Once your website is set up, it runs rain or shine.
This is a contrast to the traditional office hours of physical businesses, where researchers have to call or visit during opening timings to obtain information from a sales personnel – assuming that the line is free and the salesperson is present to take the call.
Your B2B website provides a reliable source of information and support for researchers to access wherever and whenever it is convenient for them.
With the marriage of good design and content tailored to your audience, your website becomes a capable tool that drives visitors to take action.
It’s like that fishbowl that businesses place in their shop for interested customers to leave their name cards.
Call-to-actions on your B2B website can do that too, and it can also be made to collect messages or questions or even complete an entire sales transaction
Even while you are asleep!
Wrapping it up
Many B2B businesses underestimate what their B2B website can do to boost their business activity and influence their sales.
No matter how big or small your B2B business or budget is, investing in a professional website is something that companies can do at all stages of their growth.
As your business grows, so does your website.
And as your website grows, so will your business.
It’s a win-win situation!
Need help from professionals to improve your B2B website?
Contact us today!