Telling people that you work in fair trade also teaches you that the universal comprehension of what fair trade stands for is rather low. The average person really doesn’t know much about fair trade or why we should buy ethical products.
Why is it that despite its very simple and noble promise – producing & selling goods without exploiting other people or the planet – the fair trade movement hasn’t been able to “seduce” more consumers out there?
In other words: why isn’t fair trade more trendy?